Natural shelf appeal
Matched to the product, structure, artwork and production quantity rather than selected in isolation.
Natural board material
Kraft Paperboard Packaging
Kraft paperboard combines a natural brown appearance with dependable print and conversion performance for retail, food, postal and ecommerce packaging.
Specification guide
Choosing the right option
Kraft paperboard is selected when the uncoated, fibre-led appearance is part of the brand experience. It can be specified in different weights and constructions, then die-cut, creased and printed to suit the pack.
The right specification depends on product weight, moisture exposure, print coverage and whether the box must travel through a delivery network. Our team can compare virgin, recycled and FSC-certified options for the intended application.
Key advantages01 02 03 04
What this option can add
Recyclable options
Matched to the product, structure, artwork and production quantity rather than selected in isolation.
Good print contrast
Matched to the product, structure, artwork and production quantity rather than selected in isolation.
Flexible custom sizing
Matched to the product, structure, artwork and production quantity rather than selected in isolation.
Suitable applications
Where it works well
- Mailer and postal boxes
- Food and takeaway sleeves
- Retail cartons
- Gift and subscription packaging
Production notes
Confirm before artwork approval
- Confirm the product weight and internal dimensions.
- Test pale inks and fine details on the brown substrate.
- Choose a barrier or liner where grease or moisture resistance is required.
Frequently asked questions
Kraft Paperboard Packaging FAQs
Can kraft paperboard be printed in full colour?
Yes. CMYK, spot colours and white ink can be used, although the brown base changes how lighter colours reproduce.
Is kraft paperboard recyclable?
Many uncoated kraft formats are widely recyclable, subject to coatings, windows, liners and local collection rules.
What board weight should I use?
The correct caliper depends on box size, product weight, stacking and handling. We recommend a sample or structural test before production.
Build your packaging specification
Start your packaging brief →Need advice for your product?
Send the dimensions, quantity, artwork status and intended use. We will recommend a practical route for structure, board, printing and finishing.