Structure & product fit
Build the packaging around the product
Packaging dimensions should start with the product and how
it needs to be packed, protected, displayed, stored or
transported. Internal space, board thickness, closures,
inserts and assembly method can all affect the finished
structural specification.
01
Measure the maximum product size
Record the longest, widest and deepest points,
including lids, closures, handles or projecting parts.
02
Define the required clearance
Allow the space needed for packing, movement control,
protective material or a fitted insert without
unnecessarily increasing the box size.
03
Match structure to product weight
Product weight, fragility and stacking requirements
help determine suitable board strength and structural
construction.
04
Consider how the packaging will be used
Retail display, gifting, ecommerce, storage,
fulfilment and transport can place different demands
on the same packaging structure.
MEASUREMENT PRINCIPLE
Unless otherwise agreed, always confirm whether supplied
measurements refer to the internal usable space
or the external finished dimensions.
See the complete custom packaging process
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